Normally, when I'm on the subway, I've got my head in a book or magazine, iPod plugged into my ears, and I'm trying my best to ignore all of the craziness that may or may not be going on around me. But, for some reason, I decided to look up and survey my surroundings.
Advertising 101 teaches you that knowing your audience is important. Advertisers will only place their ads where they will reach their intended audience of consumers. That's why you're not going to see ads for makeup in Men's Health or ads for Speed Stick in Cosmopolitan. It's common sense. So, in surveying the ads that are placed strategically around the subway car, the only thing I can conclude is that advertisers think that people who ride the subway are a bunch of non-English speaking, abusive relationship-having, jobless, borderline illiterate, foot fungus-plagued scumbags.
Here's a list of the ads appearing in ONE subway car:
-Free abortion alternatives
-English as a Second Language classes
-Cheesy paperback romance novels or non-sensical thrillers
-Get a job parking cars!! Tips included (side by side with a Spanish version of the ad)
-Housing discrimination is illegal!
-Apex technical school and various trade and community colleges
-Divorce attorneys (my personal favorite, 1-888-MARGARITA)
-Doctors for various weird ailments such as foot pain, facial scarring and impotence (Oh hey, Dr. Zizmor)
For Christ's sake, advertisers, it costs $80 for a one-month pass to ride the subway. I may take the crazy train, but I'm not crazy. And, I can definitely speak English. Take that.